Mobility · EV · Product design

Electric off-road vehicle

Package, product architecture and exterior design were developed in parallel and brought into one consistent, decision-ready product state.

Mobility · EV · Product design
Clientinternational mobility company
Segmentelectric off-road vehicle
Scopepackage · product definition · exterior design
Collaborationinternational development team
Challenge

Technical package, ergonomics, proportion and brand expression had to be developed together under tight decision cycles.

Approach
  1. 01Early package and proportion decisions in a shared model
  2. 02Direct loops across design, engineering and decision-makers
  3. 03Visualization of critical variants before detailed development

Integrated product definition

Technical constraints and design decisions were developed together rather than in separate sequential phases.

Decision-ready handovers

Each milestone combined traceable assumptions, visualizations and a robust basis for the next phase.

Result

An end-to-end product definition providing a shared basis for management decisions and subsequent engineering work.

End-to-endfrom package to design decision

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Related service: Product design & engineering