Automation technology · Design · Enablement

Festo

A custom impulse workshop makes AI tangible for the design team and creates the foundation for a holistic AI strategy.

Automation technology · Design · Enablement
CompanyFamily-owned · Automation & technical education
Scalearound 20,600 employees worldwide
Audienceinternal design team
ScopeImpulse workshop · Interviews · AI strategy
Challenge

AI cannot be embedded through slides. Different levels of prior knowledge had to become one shared, actionable starting point.

We designed a workshop specifically for Festo, using custom micro-applications, active participation and direct relevance to design work.

From impulse to strategy

Experience first. Understand next. Then align.

The workshop creates shared experience; subsequent interviews translate it into needs, fields of action and strategy.

  1. 01

    Brief & concept

    Goals, content and applications are developed specifically for Festo and the design team.

  2. 02Shared start

    Impulse workshop

    Foundations, relevant developments and concrete design examples provide orientation.

  3. 03Hands-on AI

    Micro-applications

    Participants generate images themselves and experience AI directly through their own actions.

  4. 04

    Interviews & needs

    Employee perspectives are captured systematically and synthesized.

  5. 05

    AI strategy

    Needs, opportunities and prerequisites are connected into a holistic target picture.

The company

Festo is a global family-owned company specializing in automation technology and technical education. Learning, innovation and developing people are part of its company context.

Built to make AI tangible

Custom image-generation micro-applications lowered technical barriers. Participants could experiment, compare results and discuss opportunities for their own work.

From needs to strategy

Structured interviews capture workflows, opportunities and concerns first-hand. The findings form a target picture for useful application fields, required capabilities and step-by-step adoption.

Result

A shared starting point for the design team and a structured path from the first AI impulse to a needs-driven, holistic strategy.

1 dayas a shared starting point for the continued strategy process